Insights

Insights

The designer's job in the age of AI: what stays yours

AI can already handle a lot of what fills your week. It still can't read a client, a site or a room the way you can — that's the part worth protecting.

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Every few months there's a new AI tool promising to design your next project for you. None of them have sat across from a client, watched them hesitate over two fabric swatches, or worked out what "cosy" actually means to this particular family. That's the part worth paying attention to — so before wondering whether AI is coming for your job, it's worth asking what your job actually is.

Clients pay interior designers for judgment. Reading the brief behind the brief, walking around an apartment that turns out to be nothing like the drawings, choosing between two chairs that both technically fit the plan. That work depends on context you gathered over years as a professional and in person over weeks working on site and with the clients.

There's also the repetitive part of the job which is a different story. Finding product information, retyping it into a schedule, then hunting for it again a month later is the kind of handling software has been getting quicker at. Both things are happening at once, so let's take a look at what's really going on and how big is the touted AI change, actually.

What the industry's first readiness score actually says

The International Interior Design Association has published its first Futures Readiness Index. Business of Home reported an overall industry score of 2.2 out of 5, which the index places in its lowest band, described as "starting". Well - you have to start somewhere!

Worth being clear on what that score actually measures. The report runs to nearly 200 pages and covers several forces reshaping the industry at once — AI is one of them, alongside things like climate change and shifting demographics — so 2.2 is a reading on overall readiness, not a report card on AI use specifically. It's also the first time the index has been run, so there's no earlier score to compare it against: a first snapshot, not a trend.

That report asks a far more useful question than a score: what's actually worth protecting while everything around it changes? Mark Bryan, the research lead on the index, points to the judgment that reads the client, the site and the wider context as the part clients most need to see, trust and pay for.

Where judgment shows up in a real project

If judgment is the valuable part, it rarely shows up as one grand decision. A client says an apartment — warm but not beige. Three meetings later you find out they mean a rented apartment in Lisbon with terracotta floors, that the dog sheds on everything below knee height, and that the husband quietly hates the dining table they already own. None of that was in the brief document; you assembled it from asides and chats, and every specification decision after that point is filtered through what you learned in those conversations. Then you visit, and the site argues back — the radiator sits under the only window where a desk makes sense, the ceiling drops in one corner by enough to kill the pendant you had in mind, the lift is too small for the joinery, so the joinery becomes flat-pack or it becomes a pivot story up the stairs.

That's a chain of judgments made in about twenty minutes, most of them never written down anywhere, and they make or break the project.

None of that stops once sourcing starts, either. Choosing between a fabric with a low rub count and a slightly duller alternative that survives a rental is a design decision, not admin — so is accepting a sixteen-week lead time because the in-stock version looks wrong in that light. Sourcing and specification remain real design work. What sits inside them, though, is a large amount of repeated handling that has nothing to do with the decision itself.

Where the repeated handling piles up

Ever get to the end of the week and wonder where all your time went? This is the likely culprit.

Maybe it's the sofa you saved as a great find two months ago, and now you've got no idea which tab, document or bookmark that link is buried in. Or it's the version problem: the sheet on your machine, the PDF the client received on the fourteenth, the copy the contractor got because he couldn't open the first one — and somebody approves a chair from the old file, which you find out only once it's too late.

Then there's the communication side: one approval arrives as a WhatsApp voice note, another as a forwarded email with the word "lovely" and no indication of which of the four options is lovely. You're the only person holding the thread together, so you rebuild it every time somebody asks a simple question.

None of that is about being careless. It's what happens with the current process.

Other industries are already ahead of this

Interior design isn't the only industry asking this question, and it isn't the first to answer it. A separate report this year, from Designer Fund and Foundation Capital, surveyed more than 900 product and brand designers — people building software at places like Stripe, Notion and Anthropic — and found that roughly 80% of them already treat their own judgment as untouchable by AI: their taste, their sense of what's actually good, their read on the problem. Linear's CEO, Karri Saarinen, says almost the same thing about software that Mark Bryan says about interior design: the hard part of the job was never producing the picture — it's understanding the problem well enough to know what should exist at all.

That same survey shows those teams acting on it too: deliberately reprioritising their time toward the work that actually needs judgment, and building shared quality standards into their own tools so routine decisions don't have to pass through a person at all. Different tools, same instinct: protect the part of the job only a person can do, and automate the part that never needed to be a person's job in the first place.

A 2.2 out of 5 on the industry's own readiness scale is an invitation to catch up, not a verdict. Other industries have already started answering the same question. The model already exists. It's just a matter of applying it here.

So - how should an interior designer use AI?

Use it on work that is repetitive and checkable and that sucks time away from the thing you're actually getting paid for. Keep your own hands on decisions that depend on context nobody else has. It's as simple as that. Your human creativity is what brought clients over in the first place and you should use every tool you have to maximise that output.

A short self-audit for one working week

Take ten minutes to look back at the last few weeks. Look at your messages, browse your inbox and sent items.

  • Which were the recurring tasks, something you had to do at least four times? Consider those first for tooling.

  • How many of them involved copying information that already existed somewhere else?

  • How often did you retype something a supplier had already published on their own page?

  • Which decisions depended on your reading of the clients wishes, the room or the budget rather than routine approval?

  • Which decisions went wrong because someone was looking at an old file?

  • What did you not get to? Be honest about which of those things was the design work.

Much of that repeated handling tends to sit around product information. It arrives from supplier sites in different formats, gets copied into a schedule, then gets copied again into whatever the client sees.

Where thesheet fits

Let's get the honest part out of the way first: thesheet will not design your room for you. That's a deliberate choice, not a limitation we're apologising for. thesheet is built for professionals, and what makes a professional isn't something software should touch — their taste, their experience, the portfolio they've built project by project. The judgment that actually matters here — deciding whether the terracotta floors actually work, the kind of detail nobody puts in a brief — has to stay yours.

What software can actually do is help you stay on top of it all — so more of your time goes to the creative work, not everything sitting around it. In practice that means product capture in seconds, not the endless copy-paste. That's where AI's real value sits here — nowhere near your judgment. It becomes part of your work without you ever really noticing it, and that's the beauty of it. Save a product straight from a supplier page with one click, or paste a URL into a project or your library and the same AI pulls in the details on its own, image included, no separate saving-to-desktop step. It means one actual source of truth for your specs, so the version you're working from is the version everyone sees, not one of five. And it means anything you save stays yours for good: find a great product mid-browse, with nowhere obvious to put it, and it's a five-second job to get it into your library instead of a bookmark you'll never open again.

"I felt genuine relief that the process of putting together specs can be so much easier than it used to be." — Ljudmila Funika-Müür, Interior Architect, Stuudio88

thesheet won't ever have an opinion on whether the terracotta works. What it does is get the sourcing, the specs and the version chaos out of the way, so more of your week goes to the part only you can do.

Try thesheet for free and see how much of that you can hand off.

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